Our Company

West Coast Laser & Aesthetics

West Coast Laser was born in 2004 because of the product interest, expertise and a bit of luck of Jeff Richmond, its founder and President. As the son of a physician himself, Jeff recognized the need of specialty providers to have a reliable source of technologic expertise and business savvy to choose equipment that would enhance their practice revenue and provide patients with what they were asking for.

Physicians need to focus on what they do best - practice medicine, providing the most up to date and best services they can offer to their patients. Word of mouth information culled from colleagues is important, but it is also necessary to have an expert on YOUR team, looking exclusively at YOUR practice and goals, to help make long term equipment decisions. Physicians want to receive accurate information that is concisely delivered and academically sound. Because he understands the importance of top quality information, Jeff and his staff pride themselves on providing it.

Each technology we represent has been carefully chosen. We attend the AAD, ASLMS, ASPS, ASAPS and ASDS to handpick technologies based on ease of use, patient safety, efficacy and bottom line to docs. We specialize in both proven and cutting edge technology.

West Coast Laser Rentals

West Coast Laser Rentals opened its doors in May 2006 with the goal of providing the equipment that local Dermatologists wanted to have available to treat their patients.

Since opening our doors, we specialize in providing superior training and service to our rental partners throughout the Pacific NW. Our rental inventory has grown and evolved to now provide the DEKA SmartXide DOT, DEKA Synchro FT, Lutronic Infini, Lutronic Advantage, Candela Vbeam Perfecta, Iridex VariLite, Lutronic Q-Switch YAG, WhisperNG Erbium, IPL's and more. Our experienced laser technician can show you how to deliver superior results whether you are treating patients for hair reduction or acne or providing more advanced treatments such as fractional laser resurfacing. Our laser technician acts as a liason that allows our rental partners to share experiences, marketing ideas, pre and post treatment protocol, treatment techniques and parameters to deliver the best possible treatments available while maintaining the highest patient safety margins.

West Coast Laser & Aesthetics Team

Jeffrey Richmond is an award-winning aesthetic-industry expert specializing in research, development and distribution of new RF, laser and light based therapies for dermatology, plastic surgery and cosmetic surgery practices. For the last 16 years, Jeff has grown West Coast Laser out of Portland, OR, to bring best-in-class technologies to physicians to every corner of the Northwest with over 50M in sales.

Jeff has always emphasized physician and patient safety and is actively involved in helping physicians create and achieve realistic patient expectations. He teaches several laser courses and speaks at a variety of aesthetic training centers, training/updating aesthetic providers on new technologies. He is particularly interested in the laser training process and the role of ancillary staff in helping to make aesthetic medicine a success in physician practices.

Jeff has designed underwriting guidelines and continues as a consultant for The Doctors Company (largest US medical liabilities insurer for Plastic Surgeons) as well as several international equipment manufacturers. He uses eyeball-catching patient marketing and iron-clad patient retention pieces to ensure Jeff’s physicians are successful with their equipment right out of the gate and for years into the future.

Jeff was raised in Southern California, graduated from California State University, Chico and loves coaching lacrosse and playing golf. He, his wife and two daughters reside in Portland, OR.

Jeff Richmond featured in Beauty Wire Magazine

Jeff Richmond featured in BTL Buzz

Jeff Richmond interviewed on Growing Dermatologist Podcast -- "Important Metrics in Running Your Practice"

Wayne McCune brings a truly unique general management perspective to West Coast Laser as he has 30 years in executive level sales and marketing positions within the nutrition, diagnostic testing and raw material procurement industries. He enjoys spending time with his grandchildren, riding his Harley all around the backroads of Oregon and watching collegiate and professional sports—especially the Oregon Ducks. Go Ducks!

For nearly two decades, Jay Hopkins has been working with physicians throughout the NW to introduce, install and train on cutting-edge aesthetic devices, skincare and nutrition solutions.

Using his professional writing and communications background, Jay takes great pride in making the sometimes complicated skin science or laser physics understandable for clinic staff and patients. Whether it’s conducting training on a new device, managing multi-laser rental cases or hosting an Open House, Jay is always properly prepared to help take your practice to the next level.

Jay enjoys outdoor activities including hiking, camping, snowboarding, golf, sailing and yelling as loud as possible at Seahawks home games.

Jennifer Damey has eight years of clinical experience working with many types of aesthetic lasers. Jen completes her unique and “insider”-level knowledge of our industry by maintaining her Master Aesthetician license for the last 12 years.

Jen cherishes the genuine relationships she has built working side-by-side with NW-based dermatologists, plastic surgeons and fellow aestheticians. She looks forward to developing more long-lasting partnerships as she starts a new journey with West Coast Laser.

In her free time, Jen enjoys yoga, trail running, gardening, snow shoeing and volunteering at animal rescues.

Contact Us

West Coast Laser & Aesthetics
7824 SW 37th Ave. Ste. C
Portland, OR 97219

Phone:503-291-6959
Fax:503-291-6960

"Our practice has been working with West Coast Lasers for more than four years. This is the most convenient, cost effective method that allows us to provide a variety of laser treatments to our patients without having to spend thousands of dollars purchasing the technology or paying for upkeep; especially since technology changes so often and is expensive to repair. Having a West Coast Laser representative setup the equipment and assist our doctor during treatment is an added bonus and provides a positive experience, consistent treatment and positive outcome for our patients. I recommend West Coast Lasers to any practice that values quality patient care, consistent service and the ability to offer a wide variety of services to their patient base."
Yvonne Troutman - Assistant to Dr James Chan
Réviance Portland

MD Testimonials

West Coast Laser

"I have had the pleasure of working with the folks at West Coast Laser for about 10 years now. The reason I have stayed with them so long is that I find the information they pass on is fair and balanced so that I never get the feeling they are 'pushing' one particular device because that's the one they have. In contrast to many other companies, they are extremely responsive to questions we have about clinical treatments or service problems. They have extensive technical knowledge of the devices they work with and are willing to share whatever they know about how to make the treatments safer and at the same time more effective. We know they are there for us and that is extremely important to me as a clinician. I guess I can't say anything more positive than that I trust them.”

Peter Jenkin, MD, Dermatology Associates of Seattle – Seattle, WA

“Working with West Cost Laser has been the best collaborative business maneuver I’ve made since starting practice as a plastic surgeon. From the moment I expressed the desire to start a medical day spa they have been such an integral part in our success. They helped us choose the right equipment by educating us. Additionally, we actually developed a strategic plan for where we wanted our business to be prior to making any purchase decisions. They ensured our staff was adequately trained and have returned on multiple occasions to train new staff as we have grown. They have provided tireless technical support, marketing ideas and in debt analysis of our progress. With all that being said the most impressive part of West Coast Laser is their leadership and team. They are honest, charitable, dependable and all around great people. I love working with their team and can never say thank you enough for all the support they have given my growing business.”

Keith C. Neaman, MD, Neaman Plastic Surgery – Salem, OR

"Thanks for coming down for the training, and for securing this upgrade for us. It's a privilege to get to work with people like yourselves who really cares about results and, more importantly, relationships."

Will Delgado, MD, Bend Dermatology - Bend, OR

"I owe so much to the team at West Coast Laser-- they helped me expand my practice and make it a success. I feel very strongly about them because so many others in the industry are just looking to make a profit, regardless of the tactics it takes to get there. Their team has the knowledge and judgement that makes it easy for them to be honest and helpful. They sincerely want their clients to succeed and become long term customers. Their level of support is unsurpassed. I am very happy to be working with them."

Katherine Dee, MD, Glow Medispa – Seattle, WA

“Not only did West Coast Laser help me decide which aesthetic system was right for my practice, they trained me and my staff on how to use it and provided me with invaluable advice on how to promote aesthetic services to my patients.”

Dr. Adam Maddox, Thrive Aesthetic and Anti-Aging Center – Portland, OR

West Coast Laser Rental

"Our practice has been working with West Coast Laser Rental for more than five years. This is the most convenient, cost effective method that allows us to provide a variety of laser treatments to our patients without having to spend thousands of dollars purchasing the technology or paying for upkeep; especially since technology changes so often and is expensive to repair. Having a West Coast Laser representative setup the equipment and assist our doctor during treatment is an added bonus and provides a positive experience, consistent treatment and positive outcome for our patients. I recommend West Coast Lasers to any practice that values quality patient care, consistent service and the ability to offer a wide variety of services to their patient base."

Yvonne Troutman - Assistant to Dr James Chan, Réviance Plastic Surgery – Portland, OR

"West Coast Laser Rental has provided my practice the opportunity to expand our cosmetic treatment options without the major investment of buying a new laser and maintaining an expensive service contract over time. They have top quality, impeccably maintained equipment which is delivered to your door on time and ready to go with a knowledgeable technician to get you started. The service is top notch and allows me to do treatments I would not be able to afford to provide otherwise. If you are looking to expand your laser treatment offerings, using West Coast Laser Rental is a great way to do it!"

Leslie A Carter, MD, MPH, FAAD, Deschutes Dermatology - Bend, OR

"We have had only positive experiences with West Coast Laser Rental, both their owner and staff always do their best to give the best customer service and technical instruction. They are both knowledgeable and professional. I highly recommend them as a vendor."

Judy McNamar, Practice Manager, Dermatology & Laser Center NW - Bellingham, WA